Introduction

The Slovenian company ADRIA MOBIL, d.o.o. from Novo Mesto is a development oriented company with a 40-year history of product development for active spending of spare time.

The company markets its basic programme, production of caravans and motorhomes, under the ADRIA and ADRIATIK brandnames and sells 99 percent of the total turnover to the demanding West European markets. Adria products are sold in the markets from Scandinavia to Greece.

The company has a 6,5 percent market share on the European market and ranks sixth among the most successful European producers in the basic programme, caravans and motorhomes.

Vision

To become one of the leading european manufacturers for products for spare time.

Mission

Spare time partner.

Values

• teamwork,
• knowledge in innovations,
• satisfaction of customers and employees.

Major business goals

• 5 percent sales increase and moderate growth of revenues accordingly.
• Market share increase on the primary and the secondary markets.
• Reinforcement of its position among the leading companies in the branch.
• Increase of business reputation of the company and of the brandname Adria and Adriatik.
• Construction of a new factory.

Basic strategic focus

• temperate growth of quantity, but with the emphasis on quality and investments on the key markets
• from quality to excellency in business processes
• constant growth of all participants in business processes