The Astella luxury caravan, launched by Adria in September 2019 won the Best of Best award for product and communication design in the prestigious Automotive Brand Contest 2020.
The Automotive Brand Contest is the only international design competition for automobile marques and has emerged as the important event in the sector. With the competition the German Design Council honours outstanding product and communication design and draws attention to the fundamental importance of brand and brand design in the automotive industry.
The interdisciplinary jury is made up of representatives from the media, design, brand communication and universities. The submissions will be evaluated according to the criteria of overall concept/brand fit, product aesthetics and functionality.
The German Design Council is one of the world’s leading centres of expertise in communication and knowledge transfer within design, innovation and branding.
Matjaž Grm, Adria Mobil’s Executive Director for Sales & Marketing commented: ‘’The Astella is unique. The individual buyer for mobile homes has largely been replaced by resort and camping site operators, yet the needs the needs of these users are real and can be met. They and many others looking for a mobile holiday home, seek more space, more comfort and luxury but they also don’t necessarily want to be tied to one location or camping site, they need to be able to ideally tour or at least be able to move their home each season. The Astella can be said to redefine holiday mobility, providing a luxury holiday home you can move, or have moved for you, at the end of each season. It also redefines the luxury holiday experience as it delivers the best experience that a caravan can and the best elements from a mobile home. It will appeal to consumers who want the ultimate holiday experience in their own holiday home, one which is moveable and which you can tow yourself.
The new Astella is our new luxury line and the luxury experience it delivers is like no other.”
Astella communications story. Special page www.newastella.com launched by World Premiere Caravan Salon Dusseldorf in September 2019, Astella has its own catalogue, movies, social media and is featured in Adria Inspirations magazine.
Find out more about the prestigious award on the link bellow:
Automotive Brand Contest 2020