On an extremely cold Monday morning in late February, our brand ambassador and Sonic user, Jakov Fak, received many congratulations on behalf of Adria Mobil, Sonja Gole (General Manager of Adria Mobil) and Matjaž Grm (Executive Director of the Sales and Marketing division) for his outstanding Olympic achievement.
They also presented him with a symbolic gift – a family vacation in the Adria Village resort in Croatia, so at least the thought of hot summer was warmed up by a cold but pleasant meeting in Gorenjska.
Jakov Fak, (born in 1987) is a world-class athlete in biathlon, a popular winter sport, particularly in the Nordic countries, combining cross-country skiing and rifle shooting. Born in Croatia, but representing Slovenia since 2010, Fak had previously won bronze medals at the 2009 World Championships and also at the 2010 Vancouver Winter Olympics, with this year’s Olympics achievement topping that.
Biathlon is an extremely tough sport to master, requiring huge resource of stamina and strength, outstanding technique in cross-country skiing and precision in rifle shooting, in extreme conditions.
In prior seasons Jakov spent many weeks preparing himself for regular competition and of course the Olympics. We show here some photographs of his spring training, with the Sonic Supreme, which acted at times as his home, training center and basecamp. One curious routine, involving kitchen preparation with a blindfold helps Jakov visualize his rifle shooting technique without looking (but don’t try this in your motorhome!).