Meet the CEO

It is hugely exciting and challenging! And what an opportunity to manage an organisation of this stature and scale, and of course to develop the next chapters in the Adria brand story.

The time has flown by! Adria Mobil is part of the Trigano Group; we have three modern factories in Slovenia, and employ nearly 2,000 people. We design, manufacture and sell Adria motorhomes, campervans, caravans and mobile homes to international markets; and make and sell Sun Living and Elios recreational vehicles.

I have got to know the organisation and our brands, working with my colleagues, spending as much time as possible inside our operations and visiting as many markets as I can. It is important to experience at first-hand how we do things, what we do well and what we can improve.

Adria brand reaching 60 years anniversary this year, it is a remarkable story and important milestone. Having a strong brand which is recognized and liked internationally, is a key factor in our success.

We have consistently invested in production technologies, in our knowledge and skill, and every year in product development, consistently bringing new vehicles, layouts and solutions to the consumer.

We work on them consistently as the market is very dynamic and challenging, with much competition.

People underpin our success and Adria Mobil is blessed with a talented workforce, and an experienced, stable management over past decades. I find my colleagues and the people in our distribution partners show great willingness to contribute to our collective development and success.

Our vision for the Adria brand is ‘to be the most desirable brand in the recreational vehicle industry’ and our mission ‘to deliver premium quality, design and value for memorable experiences’. These are great challenges but after 60 years and with the quality of our organisation and people, our strong brand foundations and approach, I see us as being well set us up for the future.

Significant growth during the pandemic, the caravanning industry is returning to more normal conditions.

Consumer habits, purchasing decisions and expectations are constantly changing so we are in tune with this with what we produce and on quality. We see great interest in travelling with leisure vehicles, which for many people are the most authentic, relaxed way of spending leisure time and holidays.

Supply chains have stabilised and we pay attention to the demand trends, to consumer wishes and the changes in regulations. We plan and use our deep knowledge and skills for sustainable growth, by creating outstanding design vehicles, with great functionality and comfort, at consistent quality and with appropriate price positioning.

We held a celebration event at our state-of-the-art Novo mesto factory in Slovenia in May and launched our Adria 60 Year Selection special editions and many new models as part of the celebration. In Autumn 2025, at the national fairs we show these new models for the first time to the public. So, the next chapter of the Adria story is already here…

I am very busy with this role but first and foremost I am a father and husband! We take family holidays when we can and with many trips in Adria vehicles for pleasure and to understand the lifestyle our products enable.